You Are Here: Home » Farmer Stories » Wheatbelt Thinks Pink!

It’s big, it’s proud and it’s unashamedly very pink.
But this strange spectacle is delivering a message of hope to farmers and their families across the Wheatbelt.

And though it might seem odd to see a pink grain chaser bin in the middle of a paddock, the hire product is in demand throughout the agricultural community.
Trufab, the company that manufacturers Grain King field and chaser bins, has painted two of its hire chaser fleet bright pink as a reminder that cancer can target anyone, including farmers and their families.
Trufab managing director Vince Trewarn said the company would donate part of its hire proceeds from these bins to breast cancer awareness and support programs, through the McGrath Foundation.
“The farming industry is built around family and community, and we have had some locals in our community affected by breast cancer,” he said.
“It’s a little thing for us to paint a bin pink, but this message really resonates within our industry.”
The bins will travel around the Wheatbelt throughout the harvest period, with one now in use in the central Wheatbelt Shire of Cunderdin.
“The other is heading down to Newdegate before winding up in Gnowangerup later this season,” he said.
Cancer survivor David Godfrey, who is currently hiring one of the bins, said he understood only too well the challenge of fighting cancer while living in a regional area.
“When I heard about this initiative, I wanted to hire this chaser bin to contribute to the campaign to support those experiencing cancer, particularly people in regional WA,” he said.
The McGrath Foundation raises money to fund McGrath Breast Care Nurses in communities across Australia and to increase breast awareness in young Australians through their Curve Lurve initiative.
McGrath Breast Care Nurses are a self-referred free service to help support Australians and their families going through a breast cancer experience.
Get the extended version of this case study.